Revenue & GTM

Revenue Alerting System

Real-time revenue monitoring that saved 50+ hours/week and caught anomalies before they became decisions.

Google Apps ScriptSlack WebhooksBigQueryOpenAI API

Problem

Revenue visibility was delayed and fragmented. Deal changes were discovered too late to act. Operations spent hours assembling reports instead of responding to issues.

Solution

Automated Slack-based system that aggregates vertical metrics, tracks day-over-day movement, detects anomalies, and delivers AI-contextualized alerts to the right channels.

Outcome

50+ hrs/week
Time Saved

Saved 50+ hours/week across strategy and operations. Revenue anomalies now surface instantly instead of after 24+ hours, preventing bad decisions.

System Architecture

📊

Pull

Fetches daily revenue data from Sheets and BigQuery

⚙️

Compute

Calculates day-over-day and week-over-week deltas by vertical

🔍

Flag

Identifies movers, missing data, and deal state changes

🤖

Explain

Generates AI context so teams know why numbers moved

💬

Alert

Posts structured updates to the right Slack channels